Women aren’t the problem, they’re the solution.
Empowering women and girls is the most effective way to fight poverty and extremism.
In 2009, with the acclaimed bestselling book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide (already in its 24th printing in hardback alone), Pulitzer-Prize award-winning journalists Nicholas Kristof and Sheryl WuDunn took on the the fight against the oppression of women and girls worldwide and encouraged readers all over the world to join the burgeoning movement for change. Now, a landmark transmedia project—inspired by Kristof and WuDunn’s work and also entitled HALF THE SKY—promises to amplify the book’s impact. Ignited by a high-profile national PBS television event, and fueled by a host of significant multi-platform initiatives, HALF THE SKY is:
- Television: A 4-hour television series for PBS and international broadcast, shot in nine countries.
- Game: A cutting-edge social impact game, hosted on Facebook, in which exciting virtual game play triggers corresponding real-world, charitable action.
- Mobile Games: Four mobile-based social impact games—addressing the issues of maternal health, sex trafficking, domestic violence and gender norms—for distribution to millions of cell phones in India, Kenya and Tanzania.
- Web: Two linked websites, one here and one housed on PBS.org, which will feature new and original content as well as continually updated blogs, reports, live dialogues and connectivity to both our funders and to more than 50 partner non-governmental organizations (NGOs).
- Video Modules: More than 20 short advocacy and educational videos on a variety of issues, designed in partnership with HTS partner NGOs and intended to be used by them to engage constituencies/communities, local governments and opinion leaders on key gender issues.
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